Let's brainstorm a list of different takes on the Etoys elephant:

"The blind man who feels a leg says the elephant is like a pillar; the one who feels the tail says the elephant is like a rope; the one who feels the trunk says the elephant is like a tree branch; the one who feels the ear says the elephant is like a hand fan; the one who feels the belly says the elephant is like a wall; and the one who feels the tusk says the elephant is like a solid pipe."

Let's come up with a short list which can be used to market Etoys to different interest groups. This can be used for different focused flyers, grant language, and landing pages.

(from Cherry)

- The FAQ is inadequate in preparing someone for quick marketing questions. We need a list of Talking Points (some examples):

How does Squeak Etoys compare with other Educational Software: Alice, Scratch?
What are the benefits of teaching Etoys?
What is constructivism?

- We need one document that's uniform when we ask some sites/writers for posting news about Etoys: 1) What is it? 2) Benefits? 3) What's New in this Release? 4) Where to go for support?

Put stuff here: http://confluence.immuexa.com/display/sq/Pitch